Working for just wages and a brighter future for the people of La Plata County

Thrive! is a coalition of local workers, employers, elected officials, and public partners who care about the long-term economic health and social well-being of La Plata County. Our Mission is to enhance the quality of life in La Plata County through fair and just wages for all. We envision a diverse and sustainable economy that produces the opportunity for business growth, meaningful work and livable wages.

We believe that when working people earn a living wage, it enables individuals, families and the entire community to thrive.

Perhaps one of Thrive!’s most recognizable initiatives is our Employer Recognition Program – a voluntary certification for local businesses that identifies and celebrates employers who are paying a living wage for all their employees. You may have noted the iconic Thrive! sticker hanging in the window of some of your favorite local businesses or posted proudly on their websites. Since it began in 2014, the recognition program has certified a coalition of over 100 businesses, and momentum continues to grow.

Impact of a Living Wage

A living wage takes into consideration the true cost of living in La Plata County – factoring in housing, child care, food, healthcare, transportation, taxes, etc. – so we can understand what value is needed to accurately support the workforce we depend on.

  • Better quality of life for individuals and families

  • Increase in local sales as workers are able to afford more goods and services

  • Increased sales drive job creation & economic growth

  • Decrease in employee turnover, saving employer training expenses

  • Satisfied employees will be more productive, increasing product quality and customer satisfaction

  • Tax expenses for social safety nets such as Food Stamps and Medicaid will decrease

Find a Certified Employer

Over 100 employers in La Plata County have made the commitment to pay their employees a living wage. We hope you will join us in supporting them. Click below or look for the Thrive! window decal at restaurants, retailers, and other businesses around town.

Frequently Asked Questions

2019 Certified Living Wage Employers

  • Absolute Physical Therapy
  • Adaptive Sports
  • Alpine Bank
  • AREM Property Management, Inc.
  • ASAP Accounting & Payroll, Inc.
  • Atlas Specific
  • Axis Health Systems
  • Bank of Colorado (La Plata County branches)
  • Bright Day Orthodontics
  • Brookie Architecture and Planning
  • Columbine Landscapes
  • Community Connections
  • Community Foundation serving SW Colorado
  • Desert Sun Coffee Roasters, Inc.
  • Durango Adult Education Center
  • Durango Car Care
  • Durango Early Learning Center (Aspiring)
  • Durango Natural Foods Co-op (Aspiring)
  • Durango Outdoor Exchange
  • Durango School District 9-R
  • Durango Urgent CareYour Content Goes Here
  • Early Childhood Council of La Plata County
  • Eolus Bar & Dining
  • Grassburger
  • Great Old Broads for Wilderness
  • La Plata County
  • La Plata Family Medicine Associates
  • La Plata Youth Services, Inc.
  • Local First
  • Manna Soup Kitchen
  • Marley’s Angels Cleaning Services, Inc.
  • Mountain View Family HealthCare
  • Oak Family Dentistry
  • Ore House
  • Pediatric Associates of Durango
  • Region 9 Economic Development District
  • Rivergate Pharmacy
  • San Juan Basin Health Department
  • San Juan Hand Therapy
  • Sante
  • Serious Delights Bakery
  • Shanta Foundation
  • Ska Fabricating
  • Solar Works LLC
  • Southwest Midwives
  • Specialists in Women’s Care, PC
  • Spine Colorado, PC
  • The Garden Project of Southwest Colorado
  • The General Palmer Hotel (Aspiring)
  • The Payroll Department
  • The Wells Group of Durango
  • Think Network Technologies
  • Unitarian Universalist Fellowship of Durango
  • Women’s Resource Center
  • Yoga Durango
  • Zia Taqueria